The Mental Health Commission partners with Cancer Council Western Australia to deliver statewide mental health, alcohol and drug prevention programs. These programs inform and educate the community via mass reach social marketing strategies. Campaigns include:
The Alcohol.Think Again education campaign is part of a comprehensive approach that aims to reduce the level of alcohol-related harm and ill-health in Western Australia. Alcohol.Think Again aims to reduce the impact that alcohol use has on our community by changing the drinking culture in Western Australia to support safer drinking environments and practices, and features campaigns with messaging consistent with the National Health and Medical Research Council Australian Guidelines to Reduce Health Risks from Drinking Alcohol.
Drug Aware was established in 1996 as part of a state framework of educational strategies designed to address illicit drug use among young people in Western Australia. It is the first comprehensive ongoing program on illicit drug education undertaken in Australia.
Drug Aware aims to prevent young people from using illicit drugs as well as encouraging those who have tried, or regularly use illicit drugs to stop using. It also encourages people who use illicit drugs to get help.
The Drug Aware campaigns provide honest, credible and evidence-based information to young people in order to help them make informed decisions.
Strong Spirit Strong Future
Strong Spirit Strong Future campaign is a culturally secure campaign that aims to improve awareness among Aboriginal people, families and communities in metropolitan, regional and remote Western Australia of the harms associated with alcohol use in pregnancy to prevent the occurrence of Fetal Alcohol Spectrum Disorder (FASD). The campaign has a particular focus on women of childbearing age and educates them on the reasons why no alcohol is the safest choice when pregnant, breastfeeding or planning a pregnancy.
Think Mental Health
Think Mental Health Campaign is a key initiative of the State-wide suicide prevention strategy, Suicide Prevention 2020: Together we can save lives, under Action Area One - Greater public awareness and united action across the community. The Think Mental Health education campaign is part of a comprehensive approach in Western Australia that aims to build mental health and wellbeing and reduce mental health issues with view to reducing Western Australia’s suicide rate. It supports other initiatives to prevent and reduce suicide in Western Australia. The Think Mental Health education campaign’s focus is on assisting the Western Australian community to connect with the best information, support and services for their particular situation, without duplicating the good work already being done.